The FTC’s Native Advertising Rules are Now in Effect

Advertising Rules

Protect Your Profits from the FTC
A quick reminder.

The FTC’s native advertising rules are now in effect!

At the end of 2015, the FTC published new guidelines for promotional content designed to mimic editorial content, also known as “native advertising.”

Prior to these rules, websites could disguise paid promotional material as internal links, essentially tricking consumers into visiting their sponsor’s site.

Nonetheless, according to an Adweek report, about 70% of websites using native advertising are doing so in violation of FTC guidelines. The FTC can punish such violations with fines, or even pursue legal action against the website operator.

Native Advertising Startup Opportunity Alert!

As a side note of Adweek’s research, experts estimate that the remnants of the native advertising market will generate as much as $53.4 billion by 2020.

Put Me in Touch With An Online Marketing Lawyer, Pronto!

Want more information about the new native advertising guidelines? Click here for a summary. As a general rule, always be sure to distinguish advertising from content.

Are you sure you’re 100% FTC compliant? If not, get in touch. We may be able to help you avoid an FTC investigation – and subsequent fines.


Swant, M. (2016, April 8). Publishers Are Largely Not Following the FTC’s Native Ad Guidelines. Retrieved May 31, 2016, from

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