The beauty and personal care market is expected to grow from $511 billion in 2021 to $784.6 billion in 2025, partially thanks to the trending growth of the e-commerce industry in general and the power of influencer marketing. With influencers raking in so much money in beauty, it is important to consider the legal protections – and cautions –...
Are you a social media influencer that promotes products on your social pages or online blog? Do you own an e-commerce business that hires social media influencers to advertise for your brand? If so, you need to be aware of the new rules put in...
Supplement Marketers should consider these legal tips when wording promotional materials or promotional social media posts because strict rules apply. If your language isn’t compliant with FDA or FTC standards, your company could be at risk for major fines. Trade Show Marketing Materials Thinking of...
Have you ever used the website Ripoff Report to write a negative customer review about a company who you felt “ripped you off”? Have you ever been threatened with a lawsuit because of your comments? Let’s look into a real-life Ripoff Report case and review...
Are you a marketing or public relations professional seeking to get a leg up on the competition? Sure, it’s very easy to “anonymously” post a fake review slashing a competing brand, but is it really worth it? If you’re on the fence, consider these ten tips...
Ripoff Report is a consumer review website that houses millions of “reports” or reviews summarizing customer experiences with specific companies. As you can tell by the name, “Ripoff Report”, these reviews aren’t exactly positive. In fact, many of these reports have ruined the reputations of...
In the age of the Internet, online reviews are one of the most important – if not the most important- factors when gaining new customers and retaining the old. Not only do reviews affect online businesses, but brick-and-mortar businesses as well, thanks to websites like...
Fake reviews have been an issue for reputations and businesses ever since online reviews became a key decision-making factor- if not the most important- for those shopping online. Oftentimes, fake reviews on websites like Amazon and Yelp are noted to be one of the most...
Supplements. Supplements. Supplements. These days, it seems like there’s a pill for everything. Want to grow your hair? They’ve got a pill for that. Looking for an alternative to coffee? Take this “all-natural” supplement. Stressed out? How about some CBD? With such a booming market...
It’s no secret that the Amazon marketplace isn’t as easy to manage from the sellers’ standpoint than it is for the customer. Of course with any business in general, it is usually this way, but the FBA (fulfilled by Amazon) business has its own unique...
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