RM Warner attorneys stay up to speed on the laws and regulations that encompass social media as it continues to evolve into the primary means of interaction online. Social Media platforms are replacing billboards, TV stations, radio stations, board rooms, print media, and are home to billions of users, daily. When social media related issues occur, we know what to do. We’ve heard it all – lovers quarrels, theft of trade secrets, defamation, intellectual property infringement, embezzlement – all through social platforms. We know how to help online businesses, public figures, and influencers in all of their legal needs related to social media.
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Disclose, Disclose, Disclose
The rule of thumb in online advertising is that any promotional content must be appropriately disclosed and labeled. Social media posts that include sponsored content should use disclosure hashtags such as #ad, #spon, #sponsored, or #paid. Influencers also need to disclose any benefit they receive in return for their reviews or endorsements.
The Dot Com Disclosures explain exactly what online advertisers need to know, including:
- How to label advertisements on websites and blogs,
- How to disclose material relationships in testimonials or endorsements,
- How to structure checkout experiences to ensure consumer awareness.
Unfair and Deceptive Marketing
Trash talk between competitors online isn’t just an aggressive marketing strategy, it can actually be illegal. False statements that are harmful to a competitor’s business may constitute defamation and may lead to a lawsuit.
Lying about the quality or capabilities of your products is unfair and deceptive marketing. The FTC severely punishes people and businesses who do so.
The FTC is also clear on the acceptable use of scientific studies to promote products. Don’t rely on unscientific findings or speculation in your social media and advertising campaigns.
We’ve Got Answers to Social Media Marketing Law Questions
Addressing legal issues in social media requires intimate knowledge of the relevant laws and terms of the platform terms, and the ability to apply them to each situation.
The RM Warner social media legal team can address:
- FTC investigations
- Marketing compliance reviews
- Internet defamation
- Intellectual property
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