Are you a marketing or public relations professional seeking to get a leg up on the competition? Sure, it’s very easy to “anonymously” post a fake review slashing a competing brand, but is it really worth it? If you’re on the fence, consider these ten tips...
In the age of the Internet, online reviews are one of the most important – if not the most important- factors when gaining new customers and retaining the old. Not only do reviews affect online businesses, but brick-and-mortar businesses as well, thanks to websites like...
Fake reviews have been an issue for reputations and businesses ever since online reviews became a key decision-making factor- if not the most important- for those shopping online. Oftentimes, fake reviews on websites like Amazon and Yelp are noted to be one of the most...
It’s no secret that the Amazon marketplace isn’t as easy to manage from the sellers’ standpoint than it is for the customer. Of course with any business in general, it is usually this way, but the FBA (fulfilled by Amazon) business has its own unique...
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