Supplement marketers: watch your mouth! You should consider these legal tips for supplement marketing when wording promotional materials or promotional social media posts because strict rules apply. If your language isn’t compliant with FDA or FTC standards, your company could be at risk for major fines.
Thinking of taking your supplement company on the road to health and wellness trade shows? Sounds like a great way to market your products and an easy way to overlook FDA regulations. Most marketers focus on their exhibit booth size and convention floor placement rather than the rules that apply to exhibit booth content and product labeling. At marketing events like trade shows, the Office of Prescription Drug Promotion (which is a part of the FDA), has been stricter on targeting and enforcing exhibit booth content. This means if you are planning on going to an event like a trade show, make sure you have all your bases covered.
If you are marketing you supplements at a trade show, consider these legal tips:
Here are some examples of phrases that the FDA may take issues with…
Make sure these phrases can be medically/scientifically substantiated!
With the speed and efficiency of uploading social posts via your smartphone, it’s not surprising that FTC regulations may be overlooked. However, as easy as it is for you to post a gorgeous photo of your products or the results they may yield, it’s even easier for the FTC to spot a compliance issue.
If you are marketing via social media, consider these legal tips:
Make sure your post (both caption and photo) is truthful and not misleading, make sure every claim made about your product within the post can be adequately substantiated with evidence, and do not use photos of celebrities or public figures without permission.
If you are paying a social media influencer or public figure to endorse or promote your products via social media, it’s crucial that the influencer includes hashtags that discloses that this post is
paid for. Examples of the appropriate hashtags are #ad, #paidpromotion, #paidpartnership, or #partnerhsipwith[insert company name].
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Look no further than RM Warner Law. Our attorneys know what to look for when marketing dietary supplements with the use of influencers. Whether you’re using e-commerce businesses to sell your supplements online or selling your supplements in stores, we can help. Get in contact today.
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