Business owners beware! Fake reviews are on the rise, particularly fake reviews for restaurateurs. Houston Restaurant Flooded With Fake Reviews Recently in Houston, a restaurant by the name of Bludorn, became the newest victim of this defamatory trend. After receiving an influx of bad reviews...
Are you a social media influencer that promotes products on your social pages or online blog? Do you own an e-commerce business that hires social media influencers to advertise for your brand? If so, you need to be aware of the new rules put in...
Supplement marketers: watch your mouth! You should consider these legal tips for supplement marketing when wording promotional materials or promotional social media posts because strict rules apply. If your language isn’t compliant with FDA or FTC standards, your company could be at risk for major...
Are you a marketing or public relations professional seeking to get a leg up on the competition? Sure, it’s very easy to “anonymously” post fake reviews slashing a competing brand, but is it really worth it? If you’re on the fence, consider these ten tips...
In the age of the Internet, online reviews are one of the most important – if not the most important- factors when gaining new customers and retaining the old. Not only do reviews affect online businesses, but brick-and-mortar businesses as well, thanks to websites like...
Can You Get Scammed on Airbnb? Fake reviews have been an issue for reputations and businesses ever since online reviews became a key decision-making factor for those shopping online. Oftentimes, fake reviews on websites like Amazon and Yelp are noted to be one of the...
Supplements. Supplements. Supplements. These days, it seems like there’s a pill for everything. Want to grow your hair? They’ve got a pill for that. Looking for an alternative to coffee? Take this “all-natural” supplement. Stressed out? How about some CBD? With such a booming market...
It’s no secret that the Amazon marketplace isn’t as easy to manage from the sellers’ standpoint as it is for the customer. Of course with any business in general, it is usually this way, but the FBA (fulfilled by Amazon) business has its own unique...
Diamonds: the symbol of love, the symbol of wealth; and now, the symbol of what some might call an FTC scandal? For those of you that don’t know, the Federal Trade Commission, aka the FTC, is “is a bipartisan federal agency with a unique dual...
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