The influencer marketing industry has grown significantly over the past decade. With this growth, legal risks have increased for both influencers and brands. Influencer lawsuits are becoming more common as disputes over advertising disclosures, intellectual property, and contract terms arise. Understanding why these cases are increasing can help content creators and companies be more aware of potential challenges. For influencers and businesses across the country, working with an influencer lawyer can provide support when navigating these issues.

Why Lawsuits Are Increasing

Influencer lawsuits often involve advertising practices, sponsorship agreements, and content rights. Some of the main factors contributing to these disputes include:

• Issues with disclosure of sponsored content according to Federal Trade Commission (FTC) rules

• Contract disagreements between influencers and brands
  
• Intellectual property claims related to images, music, or creative content
  
• Disputes over product or service representations
  

Enforcement actions by the FTC have increased in recent years, highlighting the importance of transparency in sponsored content. Social media platforms make it easier for audiences and competitors to spot potential violations, which can contribute to the rise in claims.

Common Types of Influencer Disputes

Influencers and brands may encounter various types of disputes related to contracts and content usage. Some examples include:

• Sponsorship Agreement Issues: Differences in expectations about content delivery or timelines
  
• Intellectual Property Claims: Questions over the use of copyrighted music, photography, or logos
  
• Advertising Representations: Challenges around claims made about products or services
  

These issues can occur regardless of the size of an influencer’s audience, and both creators and brands can be affected.

How an Influencer Lawyer Can Support

Influencer lawyers provide assistance with understanding contracts, disclosures, and intellectual property considerations. They may:

• Review agreements and content arrangements
  
• Explain processes for addressing disputes
  
• Offer guidance on procedural matters

Support from a professional can help influencers and brands navigate complex situations in a more organized way.

FAQ: Influencer Legal Concerns

Q: Do small influencers face the same risks as larger creators?
A: Yes. Even creators with smaller audiences are subject to FTC rules and contractual obligations.

Q: What types of disputes are most common?
A: Disputes often relate to contracts, content ownership, and advertising representations.

Q: Are most disputes resolved through court?
A: Many disagreements are addressed through negotiation or mediation rather than formal litigation.

Conclusion

The rise in influencer lawsuits reflects the growing complexity of social media marketing. Awareness of disclosure rules, contract expectations, and intellectual property considerations is important for influencers and brands. Working with an experienced influencer lawyer can provide clarity and organization when addressing these matters. If you are an influencer or business seeking professional support, reach out to RM Warner to discuss your options and better understand the resources available.